Jai & Chai... Clothing for your Mind, Body & Soul
- Chris Hunter
- Mar 21
- 2 min read
Over 2 years ago, I made the conscious decision to choose an alcohol-free life.
I’ve said it before and I’ll say it again it has been, hands down, one of the best decisions I’ve ever made.
Around the same time, I started going deeper into a journey of self-discovery, self-recovery, and real personal growth. I immersed myself in reading, learning, healing, and trying to better understand myself and life.
Not long after that, someone very special came into my life... Janie.
Since then, I’ve become a mentor on the 100 Day No Alcohol Challenge, and one thing I hear quite often is: “I’m worried about what other people might say or think.”
And honestly, I get it because I used to feel exactly the same.
But over time, it gets easier.
Over time, you become more confident in your decision.
Over time, you can even become proud of it.
And interestingly, over time, the people around you often become curious too. Whether it’s Dry January, a 100-day challenge, or simply cutting back, it can really get people thinking differently about their relationship with alcohol.
Janie was never a big drinker, but she decided to try the AF life too and she’s not looked back either.
That inspired us last year to create some cheeky AF designs and a little range that people can wear proudly.
Now that the sun has finally decided to show up, it felt like a good time to share them again. Most items are available in men’s and women’s fits, with a range of colours too.
We’ve got some new designs coming soon, but for now, feel free to have a little browse:
And if you’d like to read the story behind how Jai & Chai came to be:
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